The Agency Seniority Lie

Here's something that came up in a 2023 survey: 64% of marketing teams reckoned their agency wasn't delivering the senior expertise they were actually paying for. Not great, is it. You're using valuable budget to cover experienced strategists. What you're getting is someone junior, an account manager who's running between six different clients, and emails that take three days to come back. The big agency model relies on this. They need to keep the machine fed - layers of account management, project coordinators, junior teams doing the actual work. Your retainer's paying for the building, not the thinking. Here's the thing though: being bigger doesn't mean being better. A smaller team of senior people can move faster, think straighter, and actually give a toss about your campaign because you're not just a number in their spreadsheet. You matter. At Supersonic, the people running your work are the same people who own the business. Your strategy partner isn't someone who'll get moved to another client in six months. They're actually invested in making it work. You shouldn't need to pick between decent thinking and being treated properly. You're worth more than that.