THE BRIEF.
William Hill wanted to launch their latest product for the horse racing market - Racing Bet Builder. A truly innovative product that allowed racing bettors, for the first time at William Hill, to combine multiple bets in the same race to increase their odds.
THE IDEA.
We realised that no racecard was ever going to be the same from now on, and that bettors options for racing had really opened up. So we created ‘see racing from a new angle’ because that’s exactly what the product allowed people to do. A brand platform that could work across the entire business, and which allowed us to create a campaign that felt truly different for the horse racing betting market.
New Racing Bet Builder ushers in a new era of betting for racing fans and the William Hill Brand. From the initial strategy to creative execution, SUPERSONIC gave us the idea and brand platform that could stretch across the whole business. We wanted something that wasn’t the usual racing ad, and SUPERSONIC certainly delivered that. We’re all incredibly excited to see the campaign go live and let fans see racing from a new angle.
Ryan Bennett
Senior Brand Manager