THE BRIEF.
De Vere hotels asked us to create a long-term brand platform that would elevate perceptions of their brand in the face of an ever-growing list of dependable yet functional hotel chains. Equally as important, the creative had to stretch effortlessly from leisure through to corporate meetings/events, and be flexible enough for the De Vere in-house team to work with and roll out.
THE IDEA.
We focused on the way a stay with De Vere makes you feel, offering you an escape from the pressures of life whilst enjoying the unique qualities of each property - and once you’re cocooned within the rolling acres of a De Vere estate, you really don’t need to be anywhere else. You’re in the moment. Like time stands still. We brought this feeling of luxurious contentment to life with three little words…You. Are. Here.
“We wanted big agency thinking, but small agency flexibility – and that’s exactly what we got. The creative brand platform SUPERSONIC gave us not only addressed the challenge we set, but also elevated the brand in doing so. It just felt right from the start which, from a client's perspective, is a great feeling. We knew it was going to work and it did; with the flexibility to tell our story across all our channels and partners. They understood our need, gave us great ideas, and wasted no time bringing it all together".
James Parkinson
Director of Marketing
Select images courtesy of @sandymakessense
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