THE BRIEF.
Stagecoach challenged us to develop an idea that would convince young people, including students, that the bus was the best way for them to get around.
THE BRIEF.
MoreLife, a weight management and smoking cessation specialist, wanted to challenge the way we think about weight loss. Currently there is an unhealthy obsession with short term results that can be unsustainable over the long term. MoreLife believe that weight management requires a longer-term approach and guide people through all of the challenges that can spring up in life.
THE IDEA.
In a category defined by short term losses, we switched the focus to what you can gain over the long term when you take a positive approach to weight loss with results that aren't always just about losing weight or stopping smoking.
