THE BRIEF.
Stagecoach challenged us to develop an idea that would convince young people, including students, that the bus was the best way for them to get around.
THE BRIEF.
“We’re starting a recruitment agency that’s about two people who aren’t from a recruitment background. But we know how agency people work because we’ve been in agency world for years. We haven’t got a name. We haven’t got a brand.” We said "say no more".
THE IDEA.
We worked with founders Sam and Greg from day dot. A creative journey that started right at inception. Creating the name that embodied their eager spirit and also their years of experience – something that would stand out in a very crowded marketplace. Also, a look and feel that would do the same. Big, bold, colourful, just like the owners, with a tone that felt new and refreshing for the marketplace. Oh, and of course, you can’t create a brand from scratch without the now legal requirement… a tote bag.
Myself and Greg knew that we were offering something different. So we wanted our brand to look and act like that too. From day one the SUPERSONIC team just got us. With a name we weren’t expecting, and look and feel that neither of us saw coming too. But we instantly got that thing where you look at each other with raised eyebrows and go ‘I think this is it’. And the proof is there. From launch everyone has loved the brand and what we stand for, and that’s massively down to what SUPERSONIC created.
Sam Rainey
Owner