THE BRIEF.
Stagecoach challenged us to develop an idea that would convince young people, including students, that the bus was the best way for them to get around.
THE IDEA.
We knew what we were up against trying to get the attention of young people; the toughest of audiences to reach - think fingers in ears going ‘la-la-la-la-la.’ Especially as we had to completely flip their negative perceptions about bus travel in general.
So, our big idea ‘Bussed it, bossed it’ was born. A tongue-in-cheek rap, that allowed us to land all of the benefits of bus travel in a way that was so unexpected our audience didn’t see it coming.
“It is so rare to have such brilliant creativity matched by attentive, care and consideration. Not to mention break neck speed. Working with Supersonic has been a breath of fresh air – it is a partnership and I feel like they are as invested in our business as we are. We are so grateful to have them on board for our new exciting plans.”
Harriet Hughes-Payne
Sales & Marketing Director
< Prev