THE BRIEF.
Stagecoach challenged us to develop an idea that would convince young people, including students, that the bus was the best way for them to get around.
THE BRIEF.
Exodus needed a brand idea and positioning that would cover all aspects of what they offer - guided adventure travel for groups and individuals. But more importantly it had to be adaptable for their internal team to role out across all media.
THE IDEA.
We created a simple, memorable phrase that had stickiness and brand recall - and let the visuals speak for themselves. ‘Exodus Does’ allowed us to tell people all about the amazing things Exodus does for their customers, from putting together incredible itineraries, finding the most knowledgeable guides and creating magical memories that last a lifetime.
THE RESULTS.
Coming in at number 37, the Exodus Does campaign was voted one of the nation's top 50 ads of 2023. Using their Star and Spike rating SystemOne rank ads based on their long term brand building potential plus short term sales impact See the full list at:
https://system1group.com/nations-favourite-ads-2023
+3.2m
YouTube views
TOP 50
ad of 2023
"The team at Supersonic did a fantastic job working with us to develop our brand platform and differentiation plan. They analysed the competitor market place and identified key strengths and gaps that we could utilise to stand out, as the best company to go on an adventure trip with. This all manifested into our "Exodus Does" campaign that we have ran across multi-channel advertising platforms such as TV, audio, OOH and print. Exodus Does has now become the DNA at the heart of our brand and Supersonic are our go-to agency for any creative support we ever need. They always understand what's needed, are quick, responsive and great to work with - they feel like an extended part of our team, which is just what we need."
Andrew Regan
Head of Brand and Acquisition Marketing