THE BRIEF.
Stagecoach challenged us to develop an idea that would convince young people, including students, that the bus was the best way for them to get around.
THE BRIEF.
Smoking is still the biggest cause of preventable illness and death. Our brief was to create a multichannel idea that balances the harm that smoking creates, along with the hope that a healthier life can be achieved with the right help - with the ‘Yes to Quit’ stop smoking service and app.
THE IDEA.
Building on the latest behavioural science insights into smoking cessation, our campaign brings to life the powerful true story of Wendy Robinson, who after two separate battles with cancer caused by smoking, is now living smoke-free. Set against a painted mural, we see Wendy revisit the hardship she endured before ‘turning the corner’ to meet her pregnant daughter with a heartfelt hug knowing she can be there for the exciting future ahead.
“SUPERSONIC were a pleasure to work with from the outset, carefully reviewing the insight and brief before presenting us with a range of truly inspiring creative concepts. We particularly loved ‘Turn the Corner’ and felt its strong visual impact complemented Wendy’s challenging experiences, whilst being completely unique. Expertly handled from concept to delivery, juggling multiple moving parts throughout, we are thrilled with the final campaign, which delivers strong emotional impact, whilst being uplifting and inspiring – a great piece of work”
Katy Connolly
Marketing and Communications Manager