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THE BRIEF.
Stagecoach wanted to get bus non-believers to give the bus a go. Not every day, not every journey, but just make it part of the consideration list for when the time is right.
THE IDEA.
Our idea was to highlight the times when getting the bus just makes sense – be it avoiding extortionate parking costs, taxi surcharges, a few drinks after work, or not arriving at the office smelling like a soaking wet dog. We brought all that front of mind, with a catchy, public friendly focused phrase…Sometimes, it’s time for the bus.
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