THE BRIEF.
Stagecoach wanted to better connect with the general public, encouraging them to reappraise the role of the bus in their lives and communities – not just with a campaign, but with a brand platform that would live throughout the brand and business.
THE IDEA.
From TV, to social, OOH, print, and even a newly designed fleet of buses, we positioned Stagecoach as a dependable brand that passengers could trust to keep them connected to what matters. We encapsulated this message with three simple words; ‘we’ve got you’. The emotive launch campaign showcased a series of authentic simple and relatable human stories - celebrating the every day and the vitally important role that Stagecoach have in keeping us all connected to one another.
"We were their first ever client, and over 2 years later they still bring the same enthusiasm, team and creativity to the brand. That says a lot. You never feel like your brushed to the side, or taken for granted. It’s how we’ve done great work together and continue to push ourselves to do more."
Jaeger Rowland
Head of Brand & Marketing