THE BRIEF.
Stagecoach challenged us to develop an idea that would convince young people, including students, that the bus was the best way for them to get around.
THE BRIEF.
Plumbs wanted to tell the nation there’s no need to throw away your much loved sofa, because you can have it covered to look like new again with made-to-measure, hand crafted sofa covers.
THE IDEA.
The creative idea ‘Breathe new life’ features a poem about refreshing your favourite piece of furniture. Out with the idea of having to replace the sofa you love, and in with giving it a whole new lease of life with made-to-measure furniture covers.
“We have high aspirations for our business this year. Leighton, Martin and the team at SUPERSONIC MCR have truly helped to set us on the right path to achieve these goals. From the creative concept to its execution, they have injected a fresh creative energy to our brand and products, so they look wonderful on screen and really represent the craftsmanship and power of transformation we see each day here at Plumbs.”
Sarah Page
Managing Director.