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Stagecoach challenged us to develop an idea that would convince young people, including students, that the bus was the best way for them to get around. 

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William Hill had a standout offer for the Cheltenham Festival – a free £5 bet every day, for everyone, and asked us to develop a confident and compelling campaign that would grab customers’ attention and bring the offer to the fore.


Not only did William Hill have a brilliant offer for Cheltenham, they also have the best ambassadors in the business. Our approach was to hero the offer and their elite line up in an understated and confident way. ‘We’re Cheltenham ready’ captures the anticipation, excitement and meticulous preparation that goes into getting ready for the festival and giving it the respect it deserves. With their market-leading offer, William Hill were ready like never before.

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“This was our first project with Supersonic and they certainly lived up to their name. In just a few short weeks they produced a fantastic campaign that we’re all delighted with.” 

Lori McClymont

Global Head of Brand

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