THE BRIEF.
Stagecoach challenged us to develop an idea that would convince young people, including students, that the bus was the best way for them to get around.
THE BRIEF.
William Hill Vegas came to us with quite the challenge. They needed a new campaign for Vegas. It needed to be direct response. But also need a wrapper that would stand out in the crowded market. And it need to work for any game. And it needed to be adapted monthly. Oh and needed to be on air yesterday.
THE IDEA.
We set off straight away, creating a campaign that embodied the Vegas offering. William Hill have got allllll the latest games and great offers,
its like they’re bursting at the seams. So we created ‘Bursting with Entertainment’, utilising 3D game graphics and reactive bespoke
backgrounds to highlight what William Hill Vegas does best. And even better, we were live on TV within 5 weeks.
